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Salesforce Certified Marketing Cloud Engagement Foundations : MC-101

考試編碼: MC-101

考試名稱: Salesforce Certified Marketing Cloud Engagement Foundations

更新時間: 2026-06-21

問題數量: 124 題

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關於Salesforce Salesforce Certified Marketing Cloud Engagement Foundations考古題

Salesforce MC-101 考試大綱：

主題	簡介
主題 1	Marketing Cloud Engagement Basics: This section of the exam measures skills of CRM Administrators and focuses on the fundamental features of Marketing Cloud Engagement. It evaluates the ability to set up account structures for different regions or business units, apply core platform features, and locate Salesforce resources for training and support. Candidates must also distinguish between identifiers such as subscriber keys, contact keys, and contact IDs, along with configuring Cloudpage form submissions when required.
主題 2	Data Management: This section of the exam measures skills of CRM Administrators and covers essential aspects of managing data in Marketing Cloud Engagement. It includes understanding import mechanisms, configuring data extension settings, and interpreting data extensions to target the right audience. Candidates are expected to recommend suitable ways to manage and organize data effectively for campaign success.
主題 3	Marketing Concepts: This section of the exam measures skills of Marketing Specialists and covers the foundations of marketing strategy and its alignment with overall business objectives. It includes knowledge of email opt-in processes, understanding of privacy laws across regions, and the ability to define goals and metrics for campaigns. Candidates are also expected to recognize how different types of content and messaging create impact in customer experience scenarios.
主題 4	Email Sending and Journeys: This section of the exam measures skills of Marketing Specialists and emphasizes the configuration of journeys and email campaigns in Marketing Cloud Engagement. It ensures candidates can activate journeys, configure entry criteria, and manage email send wizard settings. It also covers differentiating between templates and content blocks, choosing the right journey functionality to meet business goals, and validating content rendering effectively.
主題 5	Reporting and Analytics: This section of the exam measures skills of Marketing Specialists and highlights the use of reporting tools and analytics in Marketing Cloud Engagement. It includes identifying where to locate specific data, interpreting send results, and understanding the consequences of poor deliverability. The focus is on enabling candidates to analyze campaign performance and act on insights for optimization.

參考：https://trailheadacademy.salesforce.com/certificate/exam-marketing-foundations---MC-101

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MC-101 相關考試: Marketing-Cloud-Email-Specialist-JPN - Salesforce Certified Marketing Cloud Email Specialist (Marketing-Cloud-Email-Specialist日本語版); Marketing-Cloud-Email-Specialist - Salesforce Certified Marketing Cloud Email Specialist; Marketing-Cloud-Administrator-JPN - Salesforce Certified Marketing Cloud Administrator Exam (Marketing-Cloud-Administrator日本語版); MC-201 - Salesforce Certified Marketing Cloud Account Engagement Specialist; Marketing-Cloud-Account-Engagement-Specialist - Salesforce Marketing Cloud Account Engagement Specialist

相關認證: Salesforce Marketer; Salesforce Associate Certification; Accredited Professional Exams; Architect Exams; Salesforce Marketers

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Salesforce Certified Marketing Cloud Engagement Foundations : MC-101

關於Salesforce Salesforce Certified Marketing Cloud Engagement Foundations考古題

Salesforce MC-101 考試大綱：

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