Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials : 1Z1-1031

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Oracle 1Z1-1031 考試大綱主題:

最新的 Oracle Marketing Cloud 1Z1-1031 免費考試真題：

1. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
B) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
C) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
D) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.

2. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A) 4
B) 3
C) 8
D) 6

3. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

A) The click-through URL must be added to the Media Click tag.
B) The BlueKai Site ID is different for every Media Click tag.
C) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
D) The DoubleClick Campaign Manager macros are different for every creative.

4. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Set up logic if user qualifies for multiple audience segments.
B) Place BlueKai JSON tag in header of page before page content loads.
C) Suppress 1st party converters to ensure that you are only reaching prospects.
D) Ensure client is enabled on Match Multiplier.
E) Recommend leveraging Broad match where possible.

5. Describe the features of an Audience Injection App that uses SDT.

A) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
B) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
C) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
D) The client shares the audience with you. This will generate an email notification that includes the audience composition.

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